Landing page · Event opt-in
Mental Health Days 2026
Opt-in page for a free two-evening live event, designed as a warm, hand-annotated notebook instead of a hard-sell webinar page.
The brief
Get people to register for a free online event on two evenings in November. The page had to explain a fairly abstract idea, mental 'fast food' versus 'superfood', and earn trust quickly.
The approach
- Built the page around a notebook metaphor: grid paper, taped notes, polaroid photos and handwritten asides, so the idea feels personal rather than clinical.
- Turned the two evenings into two side-by-side program cards, so visitors see exactly what each night covers.
- Put press logos and the host's track record near the top, to answer 'who is this?' before anyone asks.
- Repeated one green call to action after every major section, with a countdown to the event.
The goal
More registrations for the two free evenings, from visitors who understand the 'fast food versus superfood' idea and trust Christian before they sign up.
Close-ups
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aTwo evenings, side by side: the program as two cards. -
bThe host intro, told with photos and a personal letter. -
cFree bonuses presented as taped worksheet notes.
The whole page
The complete Figma design at 1440 px desktop width. Hover over the frame to scroll it, or press play.Press play or tap the frame to scroll it.
